Local SEO for Tradies
Who Want the Phone to Ring
Local SEO for tradies is not blog posts and buzzwords. It is your Google Business Profile, your reviews, your suburb pages, and a fast site that Google trusts, all pointed at the searches that actually book jobs: your trade plus your suburb.
I'm Alex. Groundwork is a Melbourne studio that only works with trade and local businesses, and local SEO is built into every site I ship.
What local SEO for a trade business actually involves.
Google Business Profile
Set up or rebuilt properly: categories, services, photos, posts. The map pack is where tradies win local work, and GBP is what gets you into it.
Review Engine
A simple, repeatable way to ask every happy customer for a Google review. Review count and velocity are the strongest local ranking levers you control.
Suburb & Service Pages
Real pages for the suburbs you actually service and the jobs you actually want, written properly. 10 suburb pages on Growth, 16+ on Full Service.
Technical Foundation
Fast, mobile-first builds with clean schema, sitemaps, and metadata. Every Groundwork site ships with a 100/100 Lighthouse SEO score.
Citations & Local Links
Consistent name, address, and phone across the directories that matter, plus real local links from suppliers and community pages over time.
Tracking That Means Something
Google Search Console wired from day one. You see the queries, the clicks, and the calls, not a vanity report nobody reads.
An SEO agency for tradies, not for everyone.
Most SEO agencies sell the same retainer to a dentist, a SaaS startup, and a sparkie. The work gets generic because the clients are. Groundwork only builds for trade and local service businesses, so the playbook is specific: map pack first, reviews second, suburb pages third, and nothing you do not need.
You also deal with one person. I build the site, do the SEO, and answer the phone. No account managers, no outsourced link farms, no 12-month lock-in contracts.
If you want the background reading first, start with why tradies need a website in 2026 or my honest take on whether hipages is worth it.
Client ranking for their core service + city search within months of launch
Lighthouse SEO score on every site in the portfolio
SEO foundations included in every plan, from $220/mo
SEO and websites, built for your trade.
Find out where you rank right now.
Free visibility audit: your Google Business Profile, your reviews, your site, and your local competition. I call you back with what I would change.