One person. Every skill.
Your entire digital setup.
Groundwork Digital Studio is a Melbourne-based digital studio that builds websites and business systems for trade businesses. No agencies, no middlemen, no fluff.
I kept seeing tradies get ripped off. So I built something better.
My background is in data and systems. I spent years building operational infrastructure for large organisations - workforce planning, process automation, dashboards that turn raw numbers into decisions.
Then I started helping trade businesses get online. And I saw the same pattern everywhere: tradies paying $5,000-$10,000 for a basic WordPress site that loads slowly, ranks poorly, and does nothing to actually grow their business. Or worse, paying $50/month for a template builder they never have time to figure out.
I knew I could build something genuinely better. Not just prettier websites, but actual business systems - sites that load fast, rank on Google, capture leads automatically, and come with the tools to manage those leads and jobs without switching between five different apps.
That's Groundwork. One person with enterprise-grade skills building exactly what trade businesses need - and nothing they don't.
Why one person?
No overhead means lower prices. No handoffs means nothing gets lost. No account managers means you talk directly to the person writing the code. Every project gets my full attention, not 10% of an agency's bandwidth.
Not an agency. Not a freelancer. Something better.
Traditional agencies charge $10K+ because they have offices, account managers, and project managers to pay for. Freelancers are cheap but unreliable. Groundwork is the middle ground that shouldn't exist - agency-quality work, direct communication, and a price that makes sense for small businesses.
- —Account manager (middleman)
- —4-12 week timeline
- —WordPress or Squarespace
- —Handed off after launch
- —Extra fees for every change
- Direct to the developer
- 14-day build time
- Next.js (enterprise-grade)
- Ongoing care included
- CRM dashboard from $99/mo
- —You do all the work
- —Weeks of learning curve
- —Template (looks like everyone else)
- —No SEO, no speed optimisation
- —No business systems
What I believe about building for trade businesses
Build to work, not to impress
Every page, every feature, every line of code exists to get your phone ringing. If it doesn't drive enquiries, it doesn't ship.
Own everything
Your website, your domain, your content, your data. If you leave, you take it all with you. No lock-in, no hostage situations.
Speak plain English
No jargon, no upsell pressure, no 40-page proposals. You'll always know what you're getting, what it costs, and when it's done.
Ship fast, iterate later
Your site goes live in 14 days. Not 14 weeks. We get you online, start generating leads, and refine from there based on real data.
Systems, not just sites
A website without a way to manage leads and jobs is half a solution. We build the business infrastructure that ties it all together.
One person, full accountability
No account managers, no handoffs, no game of telephone. You talk to the person who builds your site. Every time.
Enterprise-grade tools. Small business pricing.
Your tradie website is built with the same technology stack used by the world's largest companies. That's not marketing talk. It's the actual frameworks, hosting, and databases listed below.
The framework behind Nike, Uber, and Netflix. Server-rendered for speed and SEO.
The same UI library powering Facebook, Instagram, and Airbnb.
Strict type checking catches bugs before they reach your site. Zero runtime errors.
Utility-first styling for pixel-perfect responsive design on every device.
Global edge network. Your site loads in under 2 seconds from anywhere in Australia.
Enterprise-grade database powering your ops dashboard, lead tracking, and CRM.
Let's talk about what
your business needs
15 minutes. No pressure. I'll tell you exactly what I'd build, what it costs, and how fast you'd be live.