More quote requests.
Less time chasing leads.
Websites for Australian tradies - built to win exclusive quote requests, not shared leads. I build it, host it, run it, update it. You stay on the tools.
Built by me. Delivering results.
Real projects. Real businesses. Real outcomes.
Apex Solar MaintenanceCase Study
Solar panel and gutter cleaning business. Custom website with 16 suburb SEO pages, quote form, Google Workspace email, WhatsApp integration, and Google Business Profile content.
ABC Bricks & Masonry
Bricklaying and masonry business. Custom website with 16 suburb SEO pages, quote form, Google Workspace email, full CRM, and premium brand kit.
ADs Maintenance
Facility maintenance company. Separate brand, website, quote form, Supabase lead capture, photo upload widget, and automated notifications.
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Book a 15-Min Chat// CURRENTLY BUILDING FOR
Don't take my word for it.
“Alex built our website and set up the whole digital side of the business. We went from zero online presence to getting quote requests every week. Professional, fast, and actually understands what tradies need. Couldn't recommend Groundwork enough.”
$0 upfront. Three plans.
Your website handled.
No lock-in contracts. No hidden fees. Cancel anytime after 6 months.
hipages charges $419/mo for shared leads. Growth is $370/mo and every lead is yours.
A proper trade website that works while you work.
Full CRM, suburb SEO, and a business that looks the part.
Maximum SEO coverage, ongoing GBP management, and business email included.
Same monthly spend.
Better lead economics.
If you're paying hipages for shared leads, you're competing with three other tradies for every job. Here's the maths.
Same monthly spend. Better lead economics. Plus you own the asset.
Audit my setup. Free.* Lead volume varies by trade, suburb, and seasonality. ADs Group (commercial maintenance) sees ~12/month after 6 months of SEO. Newer clients typically start at 3-5/month and grow.
Everything you need.
Nothing you don't.
No fluff. No jargon. Digital tools that bring tradies more work.
Quote to launch. Four steps.
No 50-page proposals. No month-long timelines.
Chat
15-minute call. Tell me about your business and what you need.
Build
I design and develop. You get a preview link to check on your phone.
Approve
Happy? I launch. Want changes? I make them. No surprises.
Grow
Site goes live. Google indexes. Your phone starts ringing.
Questions tradies actually ask.
Straight answers. No jargon.
There's a 6-month minimum commitment — that's how long it takes to see real SEO results. After that, cancel anytime with 30 days notice. No penalties, no hassles. If you cancel, I hand over everything — your site, your domain, your content.
Yes. If you ever leave, I export your site and hand it over. Your domain, your content, your data — it's all yours. I just host and maintain it while you're with me.
I'll rebuild it properly. Most tradie websites are slow, not mobile-friendly, and invisible on Google. I keep what works (your content, your photos) and build a fast, modern site that actually generates enquiries.
Your site goes live in about 14 days. Google usually starts indexing within 1-2 weeks after that. Local SEO results (Google Maps, local search) typically show within 4-8 weeks. I set up everything — sitemap, schema, Google Business Profile.
Not much. Your business details, a few photos of your work (phone photos are fine), and 15 minutes on a call to tell me about your business. I handle everything else — design, development, copy, SEO, hosting.
Every plan includes your website, hosting, SEO, maintenance, security, and support. Starter ($220/mo) gives you up to 8 pages with basic lead tracking. Growth ($370/mo) adds unlimited pages, full CRM, 10 suburb SEO pages, and daily lead alerts. Full Service ($470/mo) adds business email, ongoing GBP management, and 16+ suburb pages. No hidden costs, no setup fees.
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Phone
0403 892 868Location
Melbourne, Victoria, Australia