Melbourne // Digital Agency

More enquiries.
Less time chasing leads.

Websites for Australian small businesses. Hospitality, allied health, trades, professional services. I build it, host it, run it. You focus on the work.

14d
live in 14 days
220
per month base
$0
upfront cost
GROUNDWORKDIGITAL STUDIO// 434 × 524// isometric_G.v3// blueprint_variant
Work

Real sites. Real businesses.

Every project below is live and run by a paying client. Their words, their site. Click any plate to visit.

Foremost Constructions homepage: Renovations, extensions and restorations, over a photograph of a finished build
Foremost Constructions services page listing renovations, extensions, period restoration and strata work

Renovations, extensions and restorations.

Foremost Constructions

Registered Builders, Melbourne

Three generations of registered builders across Melbourne's inner city and bayside. Full rebuild led by their own drone film and house photography: a scroll-linked project showcase, framed homepage plates, an enquiry system on their own sending domain, GA4 key events, Search Console and uptime monitoring from launch.

7 days from signing to live · 11 pages live · Live enquiry system

Event Gourmet & Florals homepage with photography-led hero
Event Gourmet 314-photo gallery grid

Beautiful, creative, delicious.

Event Gourmet & Florals

Catering & Florals, Adelaide SA

Adelaide catering and florals business. Photography-forward website, interactive grazing-box builder, Stripe shop, full custom CRM, email migration, and Google Business Profile setup.

314 gallery photos · 19 routes built · 5.0 stars on Google

“Not only does the site look fantastic, but it also includes extra helpful features I hadn't even thought of.”

Rose Pappas, Director
CTK Retaining Walls homepage with the Outdoor spaces, built to last hero over a finished lawn and retaining wall
CTK online site-inspection booking page with the calendar picker and how-it-works panel

Outdoor spaces, built to last.

CTK Retaining Walls

Retaining Walls & Landscaping, Northern Adelaide

Family-run retaining wall and landscaping business across Gawler, the Barossa and Northern Adelaide. Full rebuild and migration off the old host, suburb service-area pages, online site-inspection booking, quote forms with SMS lead alerts, and an admin CRM with calendar and photo tools.

34 pages live · Live online booking · SMS lead alerts

Backlit Industrial homepage with the Real work, actually seen headline over a night crane shot
Backlit Industrial work index listing crane services and crane lift projects

Real work, actually seen.

Backlit Industrial

Industrial Photography & Video, Adelaide SA

Adelaide photo and video crew for industrial construction (BKLT Media). Fast static site with a documentary-style work index, five SEO service pages, an enquiry system with branded confirmation emails on the client's own sending domain, and analytics wired from launch.

12 pages live · 5 SEO service pages · Live enquiry system

ABC Bricks & Masonry homepage with editorial serif headline
ABC Bricks two-storey build progression: steel frame, blockwork in progress, and the finished home

Built brick by brick to last a lifetime.

ABC Bricks & Masonry

Bricklaying & Masonry, Adelaide

Bricklaying and masonry business. Custom website with 16 suburb SEO pages, quote form, Google Workspace email, full CRM, and premium brand kit.

29 pages live · Full CRM included · 1 day build

“Before Groundwork: no website, relying on word of mouth. After: quote requests coming in every week without lifting a finger.”

Brad Harrison, Owner
Backlit Weddings homepage with full-bleed cinema photography hero
Backlit Weddings films page with wedding reel showcase

No time limits, no rigid packages. Your day, fully captured.

Backlit Weddings

Editorial Wedding Photography & Cinema, Adelaide

Adelaide wedding photographer and filmmaker (BKLT Media). Custom editorial Next.js site with a cinema video hero, native-aspect photo galleries, a dedicated films page, and a light and dark theme system.

7 pages live · Cinema video hero · Editorial design system

Like what you see?

Book a 20-minute call

// CURRENTLY BUILDING FOR

Foremost ConstructionsEvent Gourmet & FloralsCTK Retaining Walls and LandscapingBacklit IndustrialABC Bricks & MasonryBacklit WeddingsRoo HiresLa Fleur BotanicaADs Group
PRC.01

$0 upfront. Three plans.
Your website handled.

No lock-in contracts. No hidden fees. Cancel anytime after 6 months.

hipages charges $419/mo for shared leads. Growth is $370/mo and every lead is yours.

Starter
$220/mo

A proper trade website that works while you work.

Custom website (up to 8 pages)
Mobile optimised, fast loading
Contact/quote form with auto-reply
Google Maps integration
Google Business Profile setup
Basic SEO and security updates
24-hour email support
$0 upfront, 6-month minimum
Start with Starter
Most Popular
Growth
$370/mo

Full CRM, suburb SEO, and a business that looks the part.

Everything in Starter, plus:
Unlimited pages
10 suburb SEO pages
Full CRM with lead tracking dashboard
Admin panel
Daily lead summary email
2 content updates per month
$0 upfront, 6-month minimum
Start with Growth
Full Service
$470/mo

Maximum SEO coverage, ongoing GBP management, and business email included.

Everything in Growth, plus:
16+ suburb SEO pages
Full CRM + analytics dashboard
Business email (Google Workspace)
Ongoing GBP management
Priority support
$0 upfront, 6-month minimum
Start with Full Service
DIY Website Builder
$30-50/mo + your time
Looks like a template
Groundwork Digital
From $220/mo, done for you
Custom, fast, maintained
Traditional Agency
$5,000-$10,000 upfront
Then you're on your own
// LEAD ECONOMICS

Same monthly spend.
Better lead economics.

If you're paying hipages or similar for shared leads, you're competing with three other businesses for every job. Here's the maths.

hipages
$419/mo
Lead volume~4 shared leads/month
Cost per lead$105 per lead
ExclusivityShared with 3 other businesses
OwnershipYou don't own the listing
Groundwork Growth
$370/mo
Lead volume4-12 exclusive leads/month*
Cost per lead$31-$93 per lead
ExclusivityYours alone, never shared
OwnershipYou own the website

Same monthly spend. Better lead economics. Plus you own the asset.

Audit my setup. Free.

* Lead volume varies by trade, suburb, and seasonality. One commercial maintenance client sees ~12/month after 6 months of SEO. Newer clients typically start at 3-5/month and grow.

PROC.01 — 04

Quote to launch. Four steps.

No 50-page proposals. No month-long timelines.

01

Chat

20-minute call. Tell me about your business and what you need.

02

Build

I design and develop. You get a preview link to check on your phone.

03

Approve

Happy? I launch. Want changes? I make them. No surprises.

04

Grow

Site goes live. Google indexes. Your phone starts ringing.

FAQ

Questions small business owners actually ask.

Straight answers. No jargon.

There's a 6-month minimum commitment — that's how long it takes to see real SEO results. After that, cancel anytime with 30 days notice. No penalties, no hassles. If you cancel, I hand over everything — your site, your domain, your content.

Yes. If you ever leave, I export your site and hand it over. Your domain, your content, your data — it's all yours. I just host and maintain it while you're with me.

I'll rebuild it properly. Most small business websites are slow, not mobile-friendly, and invisible on Google. I keep what works (your content, your photos) and build a fast, modern site that actually generates enquiries.

Your site goes live in about 14 days. Google usually starts indexing within 1-2 weeks after that. Local SEO results (Google Maps, local search) typically show within 4-8 weeks. I set up everything — sitemap, schema, Google Business Profile.

Not much. Your business details, a few photos of your work (phone photos are fine), and 15 minutes on a call to tell me about your business. I handle everything else — design, development, copy, SEO, hosting.

Every plan includes your website, hosting, SEO, maintenance, security, and support. Starter ($220/mo) gives you up to 8 pages with basic lead tracking. Growth ($370/mo) adds unlimited pages, full CRM, 10 suburb SEO pages, and daily lead alerts. Full Service ($470/mo) adds business email, ongoing GBP management, and 16+ suburb pages. No hidden costs, no setup fees.

Ready to get more
jobs online?

Book a 20-minute call
CONTACT

Let's talk about your business.

Location

Melbourne, Victoria, Australia

Fast response. Every enquiry answered within 24 hours. Most within a few hours.
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