From $199/mo.
Website plan.
Custom website, SEO, hosting, maintenance, and an optional CRM dashboard. One flat monthly price. No lock-in contracts after 6 months.
or $1,990/year (save $398 - 2 months free)
6-month minimum commitment. Month-to-month after that.
Need more? Add when you're ready.
Optional extras you can bolt on at any time. No pressure, no upsell. Just tools that grow with your business.
CRM & Ops Dashboard
$99/moLead tracking, job scheduling, client database, calendar view, mobile-ready. The system that separates you from every other tradie with just a website. Most clients add this.
Google Ads Management
$300/moTargeted campaigns to get your phone ringing faster
Blog Content (2 posts/mo)
$99/moSEO-optimised articles that build authority over time
Google Business Profile Management
$49/moWeekly posts, review responses, photo updates
Additional Suburb Pages
$49 eachTarget more areas and rank in more local searches
Logo & Brand Identity
From $299Logo, colour palette, business cards, vehicle signage
Social Media Content
$149/mo8 branded posts per month across your platforms
How we stack up
See exactly what you get with Groundwork compared to going it alone or hiring a traditional agency.
| Feature | DIY Builder | Groundwork | Agency |
|---|---|---|---|
| Custom design | |||
| Mobile-first responsive | Partial | ||
| Sub-2s page load | Varies | ||
| On-page SEO setup | Extra $$ | ||
| Google Business Profile | Extra $$ | ||
| Contact form with notifications | Basic | ||
| Operations dashboard | $99/mo | ||
| Lead tracking CRM | $99/mo | ||
| Job scheduling calendar | $99/mo | ||
| Ongoing hosting included | Extra $$ | Extra $$ | |
| Monthly maintenance | Extra $$ | ||
| Content updates | DIY | 2/mo | Extra $$ |
| Full site ownership on exit | Varies | Varies | |
| Build time | Weeks | 14 days | 4-12 weeks |
| Upfront cost | $0-50 | $0 | $5,000-$15,000 |
| Monthly cost | $30-50 | $199 | $0-500+ |
Questions tradies actually ask.
Straight answers. No jargon.
What if I want to cancel?
There is a 6-month minimum commitment, which is how long it takes to see real SEO results. After that, cancel anytime with 30 days notice. No penalties. If you leave, we export your entire site and hand it over.
Do I own the website?
Yes, 100%. Your domain, your content, your code, your data. If you ever leave, we package everything up and transfer it to you. No lock-in, no hostage situations.
Is $199/mo really everything?
The $199/mo website plan covers website design and build, hosting, SSL security, monthly maintenance, SEO foundations, Google Business setup, contact form with lead capture, and ongoing support. The CRM & Ops Dashboard is $99/mo extra, and optional add-ons are listed above.
Why no upfront cost?
We build your site as an investment in the relationship, not a transaction. You pay monthly, we keep your site fast, secure, and generating leads. This model aligns our incentives with yours.
What do I need to provide?
Your business details, a few photos of your work (phone photos are fine), and 15 minutes on a call. We handle everything else: design, development, copywriting, SEO, hosting, and launch.
How long until my site is live?
14 days from our initial call. You get a preview link to review on your phone before we go live. Google typically starts indexing within 1-2 weeks after launch.
What about the operations dashboard?
The CRM & Ops Dashboard is a $99/mo add-on that most clients take. It gives you lead tracking, job scheduling, a client database, and a calendar view that works on any phone. Competitors charge $50/mo or more for standalone CRM tools with half the features, and theirs are not connected to your website.
Can I upgrade or add things later?
Absolutely. Start with the base plan and add Google Ads, blog content, extra suburb pages, or social media management whenever you are ready. No pressure, no upsell.
6-month minimum, then month-to-month. Cancel anytime with 30 days notice. No penalties, no hassles.
Your website, your domain, your content, your data. If you leave, you take everything with you.
Melbourne-based. ABN 42 538 114 280. You talk directly to the person who builds your site. Every time.
Let's get your business
working online
From $199/mo. CRM from $99/mo. 15 minutes. No pressure. I'll tell you exactly what I'd build and how fast you'd be live.