From $220/mo.
Three plans. One decision.
Custom website, CRM, SEO, hosting, and maintenance. Pick the plan that fits where your business is at. No lock-in after 6 months. No upfront cost.
hipages charges $419/mo for shared leads. Growth is $370/mo and every lead is yours.
A proper trade website that works while you work.
Everything most small businesses need. Full CRM, suburb SEO, and a brand that looks the part.
Maximum SEO coverage, ongoing GBP management, and business email included.
Site delivered in 24 hours, Mon to Fri
You have got the photos, you have got the copy. You just need the site up fast. I build it in 24 hours and you are live before your next job.
Book a Rapid SiteAvailable for trade businesses with photos and copy ready. Otherwise standard timeline applies.
Running multiple businesses? 2-site bundle $499/mo · 3-site bundle $649/mo. Get in touch.
What's in each plan
Side by side so you can see exactly what you get.
| Feature | Starter $220/mo | Growth $370/mo | Full Service $470/mo |
|---|---|---|---|
| Custom Next.js website | Up to 8 pages | Unlimited pages | Unlimited pages |
| Suburb SEO pages | 10 pages | 16+ pages | |
| CRM + Lead Dashboard | Basic (leads only) | Full (leads + jobs + calendar) | Full + analytics |
| Auto-reply emails | |||
| Security + maintenance | |||
| Daily lead summary email | |||
| Admin panel | |||
| Google Business Profile | Setup only | Setup only | Ongoing management |
| Business email (Google Workspace) | |||
| Setup fee | $0 | $0 | $0 |
| Minimum term | 6 months | 6 months | 6 months |
Need more? Add when you're ready.
Optional extras you can bolt on at any time. No pressure, no upsell. Just tools that grow with your business.
Google Ads Management
$300/moTargeted campaigns to get your phone ringing faster.
Blog Content (2 posts/mo)
$99/moSEO-optimised articles that build authority over time.
Google Business Profile Management
$49/moWeekly posts, review responses, photo updates.
Additional Suburb Pages
$49 eachTarget more areas and rank in more local searches.
Business Email (Google Workspace)
$39/moProfessional @yourdomain.com.au email for your whole team.
Logo & Brand Identity
From $299Logo, colour palette, business cards, vehicle signage.
Social Media Content
$149/mo8 branded posts per month across your platforms.
How I stack up
See exactly what you get with Groundwork compared to going it alone or hiring a traditional agency.
| Feature | DIY Builder | Groundwork | Agency |
|---|---|---|---|
| Custom design | |||
| Mobile-first responsive | Partial | ||
| Sub-2s page load | Varies | ||
| On-page SEO setup | Extra $$ | ||
| Google Business Profile | Extra $$ | ||
| Contact form with notifications | Basic | ||
| Operations dashboard | Included | ||
| Lead tracking CRM | Included | ||
| Job scheduling calendar | Growth+ | ||
| Ongoing hosting included | Extra $$ | Extra $$ | |
| Monthly maintenance | Extra $$ | ||
| Content updates | DIY | 2/mo | Extra $$ |
| Full site ownership on exit | Varies | Varies | |
| Build time | Weeks | 14 days | 4-12 weeks |
| Upfront cost | $0-50 | $0 | $5,000-$15,000 |
| Monthly cost | $30-50 | $220-470 | $500-2,000+ |
Questions small business owners actually ask.
Straight answers. No jargon.
What if I want to cancel?
There is a 6-month minimum commitment, which is how long it takes to see real SEO results. After that, cancel anytime with 30 days notice. No penalties. If you leave, I export your entire site and hand it over.
Do I own the website?
Yes, 100%. Your domain, your content, your code, your data. If you ever leave, I package everything up and transfer it to you. No lock-in, no hostage situations.
What does each plan include?
Starter ($220/mo) covers a custom website up to 8 pages, contact form with auto-reply, Google Maps, GBP setup, and basic SEO and security. Growth ($370/mo) adds unlimited pages, 10 suburb SEO pages, full CRM with lead tracking, admin panel, daily lead summary email, and 2 content updates per month. Full Service ($470/mo) adds 16+ suburb pages, full CRM analytics, ongoing GBP management, business email, and priority support.
Why no upfront cost?
I build your site as an investment in the relationship, not a transaction. You pay monthly, I keep your site fast, secure, and generating leads. This model aligns my incentives with yours.
What do I need to provide?
Your business details, a few photos of your work (phone photos are fine), and 15 minutes on a call. I handle everything else: design, development, copywriting, SEO, hosting, and launch.
How long until my site is live?
14 days from our first call. You get a preview link to review on your phone before it goes live. Google typically starts indexing within 1-2 weeks after launch.
Which plan do most clients choose?
Growth at $370/mo. It hits the sweet spot: unlimited pages, full CRM, suburb SEO pages, and the admin panel. hipages charges $419/mo for shared leads. With Growth, every lead that comes through your site is yours alone.
Can I upgrade or add things later?
Absolutely. Start on Starter and move to Growth or Full Service when you are ready. You can also bolt on add-ons at any time, including Google Ads management, blog content, or extra suburb pages.
6-month minimum, then month-to-month. Cancel anytime with 30 days notice. No penalties, no hassles.
Your website, your domain, your content, your data. If you leave, you take everything with you.
Melbourne-based. ABN 42 538 114 280. You talk directly to the person who builds your site. Every time.
Let's get your business
working online
From $220/mo. CRM included in every plan. 15 minutes. No pressure. I'll tell you exactly what I'd build and how fast you'd be live.