Apex Solar
Maintenance
Website + operations dashboard for a Melbourne solar panel and gutter cleaning business.
New business, no digital presence, no systems
Cougar had just started Apex Solar Maintenance in Melbourne's western suburbs. He knew the work, had the gear, and was ready to go. But he had no website, no way for customers to find him online, and no system for tracking leads or scheduling jobs.
Everything was pen and paper. Quote requests came through text messages and phone calls that got lost in the scroll. There was no way to follow up reliably, no professional online presence to build trust with new customers, and no visibility on Google where people actually search for solar panel cleaning.
He needed to look established from day one, and he needed a system that worked from his phone between jobs.
Zero online presence. Invisible to anyone searching Google for solar panel cleaning in Melbourne.
Quote requests via text and phone calls. No follow-up system. Leads falling through the cracks.
Pen and paper for job planning. No calendar, no reminders, no way to see the week at a glance.
Not showing up in any suburb-specific searches. Missing out on customers who are actively looking.
Custom website with instant quoting and a full operations dashboard
We built Apex Solar a complete digital setup in 7 days. A fast, mobile-first marketing website with 16 suburb-specific landing pages for local SEO, an instant quote calculator with real pricing, and an operations dashboard for managing leads, jobs, and clients from a phone.
Every form submission triggers auto-reply emails, lands in the dashboard, and creates a trackable lead. The whole system runs from a browser on any device. No apps to install, no spreadsheets to maintain.
Everything a one-person trade business needs to run digitally
Marketing Website with 16 Suburb Landing Pages
Each suburb gets its own SEO-optimised page targeting local search terms like 'solar panel cleaning Footscray' and 'gutter cleaning Yarraville'. Every page has unique content, local schema markup, and a direct quote form.
Instant Quote Calculator
Customers select their service type, number of panels, and property details to get a real price instantly. No waiting for callbacks, no guessing. The form captures the lead and sends an auto-reply email at the same time.
Operations Dashboard
A full back-office system built into the website. Lead tracking from first contact to completed job, client database, and job status management. Every form submission lands directly in the dashboard.
Calendar View for Job Planning
Visual calendar showing upcoming jobs, completed work, and available slots. Drag jobs around to reschedule. See the whole week at a glance between appointments.
Auto-Reply Emails on Every Submission
Every quote request triggers an instant confirmation email to the customer and a notification to the business owner. No lead sits unacknowledged. Professional from the first touchpoint.
Mobile-First Design
Built as a progressive web app that works like a native phone app. Cougar manages his entire business from his phone between jobs. No app store download needed, just open the browser.
Everything Cougar needs to run his business from his phone between jobs
Apex Solar went from zero online presence to a fully operational digital business in a week. The website ranks for suburb-specific solar cleaning searches across Melbourne's west. The quote calculator converts visitors into real leads with real pricing. The operations dashboard replaced pen-and-paper job tracking entirely.
Cougar opens his phone, checks incoming leads, schedules jobs on the calendar, and manages his client list all from one place. No switching between apps. No lost messages. No missed follow-ups.
Want something like this
for your trade business?
We build websites and business systems for tradies across Melbourne. Same quality, same speed, tailored to your trade.